Fresh & memorable eye-candy space for a multinational cosmetics brand
We designed Oriflame's new showroom and lounge in Helsinki. Oriflame is a cosmetics brand with a lot of history, looking to refresh its brand and have a showroom that would attract younger generation too. The idea for the space is to act as the physical touchpoint for the brand for various groups and events. The showroom is headlined by the massive stone tablet, and supported by the mirrored surfaces and soft flowing curtains, creating a haptic feel.
Oriflame Oy
Helsinki, Finland
~267m²
Domestic granite
Almost 300kg
Adaptable for all occasions
The showroom must offer visitors something that an online store or a catalogue could never achieve. A memorable experience is created through the possibility to touch and feel the products and sensory elements like stone. The showroom also has a make-up testing point and a lounge with refreshments, to allow for an unhurried session for visitors, influencers and photo shoots. The design is a juxtaposition of materials with mirror surfaces, curtains, natural domestic stone and hand-built custom display elements.
Oriflame has hundreds of products and many sub-brands, so the showroom was designed to flexibly and stylishly showcase any small selection at once. Whether it be a single event, a campaign or a certain time of year, the other products can remain neatly hidden inside the custom furniture. With a digital display also camouflaged behind the curtain, advertising can be implemented on a need-only basis or with customised content for more effect. With these principles in mind, the showroom avoids all the pitfalls of a traditional over-advertised and disorganised store design.
Photos by Esa Kapila
