Nature-based visual concept for LSL busses
We won a concept contest to design the new visual appearance of the Lahti Region local busses. Our ideas stemmed from the region’s nature, and our concept was named “Three stories of homeland”. The plans were actualised in the summer of 2014, and our busses can be seen in use around the Päijänne Tavastia region.
Lahden Seudun Liikenne
Lahti region, Finland
10 different
87 in total
120 000 regional inhabitants
All busses were painted with a wavy shape that was inspired by the Päijänne Tavastia (suom. Päijät-Häme) region’s sloping topography and the waves of Lake Päijänne. Due to the inventive base colouring, the theme of the busses is easy to alter with graphics. We designed the graphics with three different themes based on Päijänne Tavastia’s signature species: the White-backed woodpecker of the woodlands, the Cornflower growing on fields, and the Bream swimming in the lakes. The colour scheme is based on Lahti city’s signature colours.
Designed in collaboration with Sanna Ritvanen
Photos by Antti Sepponen
